CA Winner: GUT. “Ad Council” The "Agree to Agree" campaign reframes the gun violence debate by focusing on a shared value: protecting youth. Directed by Lauren Greenfield, the PSA uses real families to foster empathy and dialogue, emphasizing a public health approach. https://ow.ly/ftWE50XtYPH #CAWinner #CAMagazine #Advertising | Communication Arts
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We agree on more than we think and when it comes to keeping our children and families safe​ from gun violence​, there’s so much common ground. Together with a first-of-its-kind coalition of health care and business leaders, we’re premiering our #AgreeToAgree campaign to help bend the curve on gun violence and its impact on children and teens in America. Created pro bono by GUT, this powerful work encourages audiences to be part of the solution. Visit AgreeToAgree.org to learn more about the camp
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