Roderick Henry 'Rory' Sutherland (born 12 November 1965) [1] is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies.

From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland has created his own brand of the Cinderella story.

Jan 29, 2026 · “The purpose of a business is to find and keep a customer,” Sutherland said, citing Drucker. “There are only two functions that add value: marketing and innovation. Everything else is a …

Nov 19, 2024 · Exclusive interview with Rory Sutherland, Vice Chairman of Ogilvy. He reveals why logic is overrated, how psychology drives behaviour, and why the irrational choice is often the right one.

Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice.

Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice.

Rory Sutherland is Vice Chairman of Ogilvy & Mather UK and is an expert on consumer behaviour, trends and the influence of the internet. He supports the need for companies to alter the perspective …

Jul 27, 2025 · A veteran advertising executive with a flair for eccentricity and razor-sharp wit, Sutherland has become a surprise sensation online—despite, as he puts it, being “old and fat.”

Rory Sutherland, currently Vice Chairman of Ogilvy UK, is a marketing and advertising industry veteran, celebrated for his ground-breaking work in behavioural science.

Feb 9, 2007 · “You’re spending 50% of your disposable income on a house a postman owned in 1917.” Rory Sutherland just delivered a brutally funny takedown of London property madness.