Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that ...

90% of HVACR leads happen over the phone. Use tools like CallRail or Google’s own call forwarding to track which specific keyword generated which phone call. If you don't know that "furnace repair" is ...

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ads on the local pack for less than 3% of tracked keywords; now it's up to ...

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

In this article, we’ll explore why Instagram Story ads are so effective for e-commerce, how influencers (especially micro-influencers and content creators) and user-generated content (UGC) can ...

Local searches drive nearly half of all Google queries, and now AI is making it easier than ever for small businesses to capture that demand. Combining local marketing with AI allows small businesses ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

At my company, we have a saying: Geography is destiny—in life and business. People of similar economic, demographic and cultural backgrounds tend to live near each other. And when people join ...