Taking to X, Mr Cook posted a six-second video of a hand swiping across a grey surface, before pinching and pulling to create the Apple logo.

Fifty years ago “Harvest for the World” and “Songs in the Key of Life” album didn’t just define Black music — they reshaped ...

As Artemis II prepares to carry astronauts around the moon using flight computers capable of billions of calculations per ...

The only Mac to launch since Tahoe was released is the M5 MacBook Pro, so owners of that system will need Tahoe or newer. If ...

And CEO Tim Cook more or less confirmed this when he posted that the company had “a big week ahead,” starting on Monday. Apple is most likely planning multiple days of product launches announced via ...

As Apple hits 50 years old, AppleInsider recounts the pivotal role of each of its CEOs, starting with the very first one, ...

Author Geoffrey Cain explores the lesser-told story of the years that preceded, and ultimately prepared, Jobs for his return ...

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the ...

Ahead of the tech giant's jubilee celebrations, veteran journalist David Pogue reveals a first look at "Apple: The First 50 Years." ...

Apple says thousands of jobs will be created by expanding its Houston campus, which was completed ahead of schedule and began ...

Series produced by SWR about Apple will be available in the media library from end of March. Apple veterans like Hartmut ...

Jason Snell’s annual Apple report card is out, rating the company’s performance according to 56 influential commenters, ...