Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Despite its central importance to the success of every business, customer experience is rarely implemented as effectively as it could be by leadership teams. This happens because customer experience ...

Is your organization about fun? How often do your customers giggle? How much of your business strategy is about funniness—not just entertainment, but customer experiences made joyful by design? What ...

I would argue that the most important indicator of a brand’s health is customer loyalty. For leaders, building and sustaining strong customer loyalty is the holy grail. Leaders talk a lot about how to ...

In 2026, the CCO owns outcomes, not sentiment—connecting systems, teams and AI to deliver measurable customer performance.

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

Customer journeys are growing more complex and data-driven, but many organizations remain constrained by fragmented insights and static CX models that are difficult to scale. A new resource from ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

HelloFresh's new strategy focuses on increasing Average Order Value from long-term customers and reducing costs through logistics and automation investments. Despite a competitive market, HelloFresh ...

The future of customer data strategy is moving beyond traditional CDPs toward composable, AI-driven architectures with ...