The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

More than 40 students had an opportunity to present their psychology research in an event at the University of North Georgia's (UNG) Gainesville Campus on Nov. 21. UNG's chapter of Psi Chi, an ...

In the past decade, there has been a serious blow dealt to experimental psychology in the form of what’s referred to as the “replication crisis.” This “crisis” basically revolves around the finding ...

This program was updated from an MA in General Psychology to an MS in Psychological Research in Fall 2024. Students in the Psychological Research program can create individual programs in conjunction ...