When Primark opens its first US store next year, it will be with the help of an army of its European fans. The cheap fashion chain doesn't have an online shop, and doesn't advertise. Instead, Primark ...

Last week saw the opening of Primark’s much anticipated largest ever store. Residing in Birmingham, it has transformed what was the Pavilion's Shopping Centre - a space large enough to once house a ...

Primark City Point in Brooklyn covers 49,000 sq ft, and will join fellow stores in Long Island and Queens. The value retailer now has a total of 16 stores in the US and 416 globally, with plans to ...

Irish fast-fashion retailer Primark is counting on user-generated content and a social media presence on Instagram to introduce itself to consumers. Primark opened large flagship stores in Boston and ...