If you’re a small business owner looking to maximize your marketing budget, here’s a tip. Meta holds the second-largest share of the digital ads market, and its all-in-one Meta Ads Manager tool can ...

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns. Meta is rolling out ads on its Threads app, targeting a ...

Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to advertising system updates that show a boost in conversions. GA4 is Google's analytics ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Ads may be coming to Threads soon — will pharma brands join in? Meta recently announced it would experiment with ads on Threads, its microblogging social media platform launched in the summer of 2023 ...

Meta Platform's Threads, the app that Mark Zuckerberg launched in July 2023 to take on X, last week added ads in its mobile app in the United States and Japan as it seeks to monetize the platform used ...

NEW YORK--(BUSINESS WIRE)--Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it is one of the first ad tech partners ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

Investing.com -- Reddit shares gained 3.5% after-hours Tuesday following Piper Sandler's recognition of a new feature that ...