The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Artificial Intelligence (AI) is transforming marketing at an unprecedented pace. However, not all AI investments are created equal. As AI continues to evolve, certain areas stand out as the most ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

According to the State of AI in Technology Marketing 2026 report, based on in-depth interviews with CMOs and senior marketing leaders at the participating companies, the study finds that AI is ...

New study explores how marketing technology stacks, automation, and AI integration are reshaping how companies acquire, ...

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

Has the world of marketing ever moved at such a fast pace in the past? Most in the profession would likely say no, and they’d be echoing the sentiment of professionals in fields of all kinds.

Bought tools deliver diminishing returns as adoption spreads. Early adopters gain an edge. Late adopters catch up to parity.

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

Hearsay Systems, a global leader in digital client engagement for financial services, is entering a new phase as it gets snapped up by another digital marketing technology giant. On Monday, Yext, a ...

New research highlights how consumer technology brands are navigating rising acquisition costs, AI-driven search disruption, and increasingly fragmented digital channels The study examines performance ...