CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

The free streamer backed by U.K. broadcasters calls the new offering “an exciting new opportunity to drive discovery, viewing ...

Moloco launched Moloco Ads for Performance CTV, an AI-driven product aimed at app marketers seeking mobile-style measurement and optimization on connected TV. The offering applies Moloco’s performance ...

Data from Cross Screen Media offers an early look into how voters’ TV consumption habits are changing and how campaigners can ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, blending content with real-life experiences.

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...