Marie O'Riordan is the Chief Marketing Officer (CMO) of the VITA Foundation unfolding within the VITA Group, a prominent NGO in Africa. Authenticity in communication is crucial, especially for ...

In today’s multifamily industry, authentic resident communication has become a defining factor in resident satisfaction and retention. Owners and operators face the challenge of balancing speed, ...

Picture this: You’re sitting in a meeting with a brilliant idea brewing in your mind. Your heart starts racing, palms get sweaty, and that little voice whispers, “What if they think it’s stupid?” ...

Most professionals will find themselves adjusting how they communicate depending on who’s in the room or standing in front of them, whether it’s a client, a colleague or a member of senior leadership.

Facebook's annual developer conference took place in mid-April and showcased the company's ambitions for a social media future powered by video, for good reason: Social video generates 1,200 percent ...

While fear-based messaging around alcohol aimed towards teens is common practice, new research suggests a key to curbing adolescents’ risky drinking behaviour is through authentic and open ...

In an era of rapid change and increasing client expectations, fostering authentic relationships and prioritizing effective communication are essential for sustainable growth. Lawyers who strive to ...

When I became principal of Grant Elementary a decade ago, I stepped into a school community that needed to come together. Family involvement was low, staff morale was uneven, and trust between school ...

When a mid-sized technology startup approached Baden Bower last year with the claim that their forward-thinking green initiative was set to revolutionize the industry, CEO AJ Ignacio was aware they ...

When communities are involved in designing and delivering messages, the outcomes are more sustainable because they reflect ...